Sunday, March 28, 2010

Online Banner Ad Marketing

Online banner ads were popular for a while and then seemed to fade out in effectiveness. Now they are back, but they have taken on new directions, formats, and marketers have learned much more about what works online. This section was rather small for a while, but if banner ads are working well for online marketers, this section will grow. Below are some helpful articles and tutorials to help with designing online banner ads, banner ad placement and sizes, and what to keep in mind for your banner advertising.

· Advertising Banner Standards
· Banner Ads: The Best Performing Banner Ad Sizes, Formats, Locations, and Colors
· Banner Ads: Size, Placement, Effectiveness
· Banner Advertising on the WWW
· What Consumers Hate about Online Ads
· Banner Ad Design for Web Sites
· Building a Dynamic Banner with CSS Sprites

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